LATE BLOG: DUAL CODING

One example that I can think of for the dual coding theory is the commercial for pepto bismal...
They have old people signing and dancing around and it's really funny! Anytime I see or hear of pepto bismal I think of that commercial. This was probably the idea behind the commercial because the company knew that people would find it comical and remember it. One can see this especially during the Superbowl. People always remember who had a commercial during those few hours and from what I understand people pay big money to get a spot during the breaks. This is probably because so many people are watching and everyone always loves to talk about the commercials afterward, so they feel the need to remember them. Timing and content are the biggest playing cards that companies have to sell their products and it seems that these are the most successful products probably in part to the dual coding theory.