LATE BLOG: DUAL CODING

One example that I can think of for the dual coding theory is the commercial for pepto bismal...
They have old people signing and dancing around and it's really funny! Anytime I see or hear of pepto bismal I think of that commercial. This was probably the idea behind the commercial because the company knew that people would find it comical and remember it. One can see this especially during the Superbowl. People always remember who had a commercial during those few hours and from what I understand people pay big money to get a spot during the breaks. This is probably because so many people are watching and everyone always loves to talk about the commercials afterward, so they feel the need to remember them. Timing and content are the biggest playing cards that companies have to sell their products and it seems that these are the most successful products probably in part to the dual coding theory.

Employers Study Applicants' Personalities- Thoughts

I thought this article was really interesting. I guess I have always thought that working with well with people is important, especially the people that work at your main job. However, I don't guess I ever thought that employers would go that far. I remember in high school when we would take personality tests, and when we got the results we would go a informational meeting on how to read them. They told us that we may even consider putting this on our resumes. I can remembe thinking that this really was not that important; after reading this article, I now think otherwise.
I do think it is a little unfair to try and put applicants through some sort of "test" though. I can understand why a company would do it, but it also seems to me that when one is aplying for a job, they are probably under quite a bit of stress. Therefore, they may react differently than they normally would. I also think that people can learn to work well with others, they just need a situation to be presented. I guess the counter argument to all this is that if before hand you know that someone is going to work well, due to the applicaiton process, then you do not have to worry about any personality complication with them. I guess there are two sides to every story...